Rebecca Ford – Royal Society of Arts
Rebecca start her presentation with an animation made by Royal Society of Arts called “Espresso for the mind”. There are a lot of animations made by them and I did some research after, subscribed at their channel on youtube, because they have lovely educative content on it.
Rebecca explain us about the knowledge visualization technique which they use into this animation.
She explain us how a designer has the ability to influence all thoughts about different things. In same context she said that as a designer “we cannot not change the world” and she suggest us in a way to try to change something in a positive way.
She spoke about different projects where she was involved in RSA, one of them was a graphic design solution, based on a brief to encourage the people to pay for charity. They start by the idea that a people who give money most of the time is doing because is convenient for them or they don’t have a chance. Starting by this, they develop a system used in London underground network, with branded designated donate cases. There will be near to Oyster top up and people can donate 1 penny.
She showed us part of their projects and how they try to influence the world using positivism and well studied content.
At the end of her speech, she gave us some tips: research (the most important), speak to real people, do documents in a way that you can use it in your final submission in a way, tell a story and develop it in your project, try to show your work to somebody which is not familiar with the art and see if he understand.
I found very interesting RSA’s projects, there are based on a proper research with psychological studies for each content and an impressive final positive outcome.
I will make some research about RSA, to see what kind of project they develop and how they help students or artists to develop themself.