Lecture 3

So What?

Lecture 3 starts with a brief refreshment: what is an exhibition, overall framework, intention, mind map, develop 3 contextual position, reference, influence, context of exhibition.

What is an exhibition? “Is the most general sense, is an organised presentation and display of a selection of items” (Lecture 3, Gemma Marmelade).

What do we mean by ‘Curatorial role’? “A curator is someone who selected a number of items for display in an exhibition” (Lecture 3, Gemma Marmelade).

“Globalization is the process if international integration from the interchange of word views, products, ideas and other aspects of a culture” (Lecture 3, Gemma Marmelade).

Notes during the lecture:




Gemma Marmelade showed us a hypothetical exhibition “Truth and technoogy”, she selected 3 images and she start makng connection between them.


Questions Lecture 3:

1. Develop your mind map for your chosen ‘exhibition’

Capitalism – Royality:

-1851 – Patek travels to the United States and establishes a partnership with Tiffany & Co., New York (USA); a partnership maintained to this day. (www.patek.com/contents, Accessed 02 December, 2014)

 Timepieces crafted for Royality:

– 1851 – Queen Victoria was the first Royal that war Patek Philippe:

Q Victoria 2


Q Victoria


– 1851 – Prince Albert choose a minute repeater from Patek Philippe

Watches made from Royality was tipicly engraved with initials, portraits and settled with precious stones as you can see below:

Screenshot 2014-12-08 17.13.35


– 1867 –  Louise of Hesse – Kassel, the Queen of Danmark, commission a watchmaker to mark the 25th anniversary of a marriage with King Christian. As you can see below, the couple initials are in diamonds with 6 gold stars which probably represent her children:

Screenshot 2014-12-08 17.25.10


Screenshot 2014-12-08 17.25.12


– 1888 – Maria Pia of Savoy, the Queen of Portugal acquired a number of watches, among them are:

Screenshot 2014-12-08 17.47.30


Screenshot 2014-12-08 17.47.42


– 1890 – Ferdinand I, Prince in Bulgaria, bought two yellow gold poketwatches:

Screenshot 2014-12-08 17.52.41


Screenshot 2014-12-08 17.54.39


Screenshot 2014-12-08 17.54.39


Screenshot 2014-12-08 17.55.02 http://www.patek.com/contentsScreenshot 2014-12-08 17.54.59


– 1900 – Alexander I, the Serbian King choose a Patek Philippe poketwatch decorated with his portret:

Screenshot 2014-12-08 18.05.33


– 1894 – Nicholas II, Russian Emperor, received from the company a minute repeater chronograph:

Screenshot 2014-12-08 18.16.20 http://www.patek.com/contentsScreenshot 2014-12-08 18.16.34


And his wife, Empress Alexandra Feodorovna’s watch:

Screenshot 2014-12-08 18.16.37


 Patek Philippe received a handsome gift from Russian Emperor, a server set in a very heavy oak case:

Screenshot 2014-12-08 23.35.58


This present is intact and is display in Patek Philippe Museum, as an enjoying symbol between the company and their Royal clients. Screenshot 2014-12-08 23.51.42   http://www.patek.com/contents


Timepieces crafted for Religion:

– 1865 –  Patek was knighted as a Count from the Republic of San Marino (www.hodinkee.com, Accessed 20 November, 2014)

Leaders of the church have a long history wearing Patek Philippe (http://www.hodinkee.com).

– 1865 – Patek Philippe was recognized by the Vatican for his role in supporting the Holy See. (www.hodinkee.com, Accessed 20 November, 2014).

The cross is the symbol of the Order of Calatrava, a Spanish military order which included monks and was ordained by Pope Alexander III in 1164.” (http://blog.titanblack.co.uk/the-popes-and-their-patek-philippe-watches/, accessed 2 November, 2014).



A Study Of Holy Horology, Or Popes And Their Pateks (http://www.hodinkee.com/blog/in-depth-a-study-of-holy-horology-or-popes-and-their-patek-philippes)


A Study Of Holy Horology, Or Popes And Their Pateks (http://www.hodinkee.com/blog/in-depth-a-study-of-holy-horology-or-popes-and-their-patek-philippes)

He continue to create a beautiful piece for LEO XIII had an engraving of Leo on the back and an intricately detailed picture of Jesus on the other side in 1878, this watch can be seen in the museum:


A Study Of Holy Horology, Or Popes And Their Pateks (http://www.hodinkee.com/blog/in-depth-a-study-of-holy-horology-or-popes-and-their-patek-philippes)

In 1971 twelve Patek Philippe watches, all with purple faces and gold batons were sent to the Vatican in order to be gifted to cardinals and other important people within the church:


A Study Of Holy Horology, Or Popes And Their Pateks (http://www.hodinkee.com/blog/in-depth-a-study-of-holy-horology-or-popes-and-their-patek-philippes)

 As John Reardon state in his article “IN-DEPTH: A Study Of Holy Horology, Or Popes And Their Pateks” (2013)  “Patek Philippe must have been on the mind of the overseers of the Catholic church for many years, as the company and the church had mutual admiration for generations.  For the watch world, the quest to know the secrets of the Patek archives is not dissimilar to the global fascination with the untold secrets of the Vatican”. (http://www.hodinkee.com/blog/in-depth-a-study-of-holy-horology-or-popes-and-their-patek-philippes, Accessed 12 December, 2014),

I love how John Readon compare the Patek Philippe secret with the most fascinate secret of the Vatican because the more I read about Patek Philippe, history, mechanism, etc, the more I realize that this research is a never ending story in a good way, it is absolutely fascinating me.

Capitalism/ Economical:

Patek Philippe as I showed before is an exclusive brand image with tented technology and high capital.

In a Pestle Analysis about Patek Philippe which I founded in my research, I sow the graph bellow:


It is shown how Patek Philippe is in the same time top technical and top of exclusive luxury comparing with other brands.


Patek Philippe is a family owned company with flexibility and creativity. They have a strong culture about quality and not quantity. They create their own tradition and a lifetime value.

They have a culture for innovation and emotional value of the brand, a family transmission as you can see in their advertise:




They basically are not selling a watch, they sell a brand, an insurance for your family maybe.

Theirs communications taglines are:

“Begin your own tradition”

“Something truly precious holds its beauty forever”

“You never actually own a Patek Philippe, you merely look after it for the next generation”

“Who will you be in the next 24 hours”


For example, for Chinese Series limited edition, they used Chinese numerical symbol. They incorporate Chinese symbols, zodiacs and character in watches. There is a lot of challenges for each watch considering that they respect Chinese Culture and in the same time they came with a new mechanism.



 2. Pick THREE artworks/examples/artifacts from your ‘exhibition’ to discuss in your research and essay


a) Patek Philippe watch for Albert Einstein from 1980:

1980 Einstein-Patek-Philippe


b) Patek Philippe watch for Pope LEO XIII from 1878, Silver savonnette case, crown wound, anchor escapement (http://www.hausmann-co.com, Accessed 12 December, 2014):


A Study Of Holy Horology, Or Popes And Their Pateks (http://www.hodinkee.com/blog/in-depth-a-study-of-holy-horology-or-popes-and-their-patek-philippes)

c) Patek Philippe watch for Queen Victoria from 1851 is yellow gold with blue enamel pocket watches, powder blue  decorated with diamonds, set into a pretty and very feminine floral motif. (http://www.thejewelleryeditor.com, Accessed 15 December, 2014):

Screenshot 2014-12-13 18.24.12



3. Why did you choose them and what global ideas do they link to?

I choose three watches by Patek Philippe in tree different period of time, made for tree representative figure in tree different areas. Religion, science and Royal.

I am thinking to linked all three exhibits with capitalism context and in the same time I want to speak about the sociological impact in different period of time. It is interesting that I am speaking about a museum with watches and watches are measuring time, and this museum is organised in a chronological way and in the same time one of the exhibit that I choose was Albert Einstein’s watch, the man who dedicate his life to study and analysis time. “The distinction between past, present and future is only an illusion, however persistent.” (Albert Einstein, http://patekwatch.blogspot.co.uk, Accessed 2 December, 2014).

Speaking about Patek Philippe is not just about a high class society or an expensive brand, here we can speak about a luxury niche and that is why I am choosing one exhibit made for Victoria Queen which is a symbol of British imperialism, one exhibit was made for Pope Leo XIII which founded the Church’s social doctrine trendy and the third one is one made for Albert Einstein which is a symbol of physics and a philosopher too.



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