It was 4th November 2014, when we start a research trip to Tate Modern in London.
The context for this trip is to develop our critical skills about curation and displaying the work, considering that in less than 2 weeks we will organize an exhibition in London.
At the beginning I will like to start with the building, “improvising the image of construction”.
I was impressed about the geometrical form and the bend on the diagonal’s building. I also was impressed about the details of the building, so many windows in an irregular and asymmetric form but in the same time they create a complete whole piece of architecture.
We stepped inside the Tate Modern which is organised in 7 Levels:
Level 0 is organized with a Shop and a huge entrance with an exhibit by Richard Tuttle:
“For me art is kind of food, a food for the spirit” (Richard Tuttle, Tate Gallery). This piece of art is really massive, as you can see, is from two levels in an open space. It was a combination between wood and textile in red and yellow. This is Richard Tuttle’s largest sculpture, he use a rhythmicity in wood’s shapes. Because one of my word for my 3D model is “Rhythmic”, I was trying to inspire myself from this exhibit and maybe to use this repetition of shapes with different materials. I also liked how was presented this sculpture, has a very good view from any angle of the space so the visual impact is really powerful.
Levels 2, 3 and 4 are with collection and exhibitions and have same plan considering the structure of the building. The traffic is almost similar but each floor has specific particularities.
Here, at Level 2, I sow paintings with resonant names like Pablo Picasso, Salvador Dali, Paul Klee and many others.
This part of the gallery is organized in a circular traffic way, keeping left side like most of the exhibition in the world.
All paintings are exhibit asymmetrical on the wall, considering the different dimensions of each, but in the same time wall’s space is compact and clear. There are large spaces with excellent view for each piece of work and there are very good labelled with concise detail about the exhibit and author.
The lights are coming from the ceiling with a nice projection on the walls, and, in some area is a combination with natural lights from some large windows.
Level 3 is “Transformed Visions”, where I saw Vanessa Bell and Saloua Raouda Choucair ‘s photography work. I love how they organized their exhibition. As you can see in the picture, they use symmetry but is not a perfect one. They use very good the center space of the wall, and the black and white content could be compared with Film Noir.
I also saw the “fish” by Constantin Brancusi from Romania which I think is a good link with my third word “Radiance”.
I love the contrast between the table which looks old and made by hand, and the fish which looks more futuristic made by machine.
The next sculpture is “The Factory” 2012 by Alexander Brodsky from Russia
The presenting work of this level is more on the floor or stands because there are many sculptures:
Next sculpture by Sergio Camarco in my opinion is linked to my second word “Organic” and in the same time with my first word “Rhythmic”.
I like the simplicity for the next exhibit by Donald Judd, he used steel, perspex and aluminium (the blue column in the next picture). It is interesting how they almost separate the room with this relief column in the middle of the wall. There are all square shapes in this room but in different colors and dimensions. Basically there are 2D panting on the wall and 3D model on the floor which are separated by 3D sculpture on the wall.
At Level 4, “Structure and Clarity”, I was impressed about an unconventional exhibition by Nam June Paik who used monitors and radio controlled robot.
I love the way of display/ use of space and lighting in this area, it was very clear and excellent orientation.
Tate Modern is very good organized as a branding and promotional material, at the entrance you have a map for all the gallery which is divided for each floor.
Each floor has a name, plan of the space and content summary with few pictures and artists name.
All pages are very clear and simple, with no fancy fonts, and all pages are for the same family as a design content. Every Level is very well branded on each entrance
and is linked with the initial map as a content and as a color.